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Sunday, February 26, 2012

Executive Summary


Act-Up is a new and exciting app marketed specifically for politically motivated people interested in sharing ideas and organizing. Act-Up will offer users a way to post events, meet-ups and protests to a public calendar.  

Act-Up users can search events by theme, dates, times, topic or search events in their area through GPS and a map with pinpoints indicating the location of an event. Once an event or message is posted, users have the opportunity to send out an update via Twitter and/or Facebook.  

Users have the opportunity to create a profile and by answering a few questions – political views, social interests and search radius –will receive updates when an event they might be interested in has been posted in their area. Users will also have the ability to contact each other directly to chat, organize an event or share information.  

The app will take 5-7 days to develop and test. Act-Up will be free for download and use on Android and iPhone/Ipad – revenues will be generated directly from advertising on the app. 

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